October/November 2006 Issue
Page 10

Dear MLS Update:

I have been waiting forever to utilize Paragon’s smart framing product but it just says it’s pending. What is going on with this program?

Feeling UnFramed

Dear UnFramed:

We certainly understand your frustration. The MLS office has been working with this product for several months and hope to release it by October 20th. I know…I hear you saying, “but you said September 15th and before that it was late summer… but we are close. We don’t want to release a product that isn’t doing what it is suppose to do. So thanks for being patient and we know the product will be worth waiting for.  We will have several displays for agents who don’t want to build anything from scratch but we will also offer the opportunity to build your own from the fields you have available. It’s very easy because it works like the regular MLS. Anyway, stay tuned as we should release this very soon.

Dear MLS Update:

I have a client who opted-out of receiving emails from me from Paragon.  How does she opt back in?

Agent for Opted Out Client

Dear Agent:

The following is the procedure to opt a client back in.  You the agent and the client will need to both participate in the process. 

How to Opt-in a client that has Opted-out.

To be compliant with the CAN-Spam Act of 2003, all Paragon emails now include a link, which allows the recipient to opt-out of receiving emails in the future.  In some cases, a client may decide to opt-out, but at a later time decide that they wish to opt back in.  This document helps to explain what part an agent can play in the process of opting a client back in.

1) When an agent attempts to email a client that has opted-out of receiving emails, they will receive a message similar to the example below.

(Example 1)

The agent will click on option one (1) in the example above to begin the opt-in process.

2) The agent will be taken to a web page that begins the opt-in process.  (See example 2).  The agent will type in the client’s email address in the “Your Email Address” field (1), and then click the Next button (2).

(Example 2)

3) At this point, the agent will be prompted to select one of three options. (See example 3):

• Option 1 is to opt the client back in to receiving emails from Paragon from the agent.
• Option 2 is to opt the client back in to receiving emails from ANY agent in Paragon.
• Option 3 is if the client wishes to make no changes.  This option is the default choice.

Once the option is selected, either option 1, 2, or 3, the agent will need to click the Next button (4).

(Example 3)

When option 1 or 2 is selected, the agent will receive a message noting that a confirmation email has been sent to their client’s email address and that the confirmation link in the email will need to be clicked on within 72 hours to complete the opt-in process. (See Example 4).  If option 3 is selected, then a confirmation screen stating that no changes have been made is displayed.  (See Example 5)

(Example 4)

(Example 5)

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